Adoption of pro-poor innovations in the context of the base of the pyramid and subsistence marketplaces : challenges, opportunities and research agenda
Ben Lowe and Md. Rajibul Hasan
| Year of publication: |
[2018]
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|---|---|
| Authors: | Lowe, Ben ; Hasan, Md. Rajibul |
| Published in: |
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda. - Cham, Switzerland : Springer, ISBN 978-3-319-75012-5. - 2018, p. 243-254
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| Subject: | Adoption | Consumer | Base of the Pyramid | Pro-poor innovations | Subsistence marketplaces | Armutsbekämpfung | Poverty reduction | Subsistenzwirtschaft | Subsistence economy | Entwicklungsländer | Developing countries | Innovation | Niedrigeinkommen | Low income | Konsumentenverhalten | Consumer behaviour | Armut | Poverty | Innovationsdiffusion | Innovation diffusion | Geschäftsmodell | Business model | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011825169