Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions
| Year of publication: |
1997
|
|---|---|
| Authors: | Kavanoor, Sukumar ; Grewal, Dhruv ; Blodgett, Jeff |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 40.1997, 3, p. 219-227
|
| Publisher: |
Elsevier |