Ads Promoting OTC Medications: The Effect of Ad Format and Credibility on Beliefs, Attitudes, and Purchase Intentions
| Year of publication: |
1997
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| Authors: | Kavanoor, Sukumar ; Grewal, Dhruv ; Blodgett, Jeff |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 40.1997, 3, p. 219-228
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