Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Oliver Schnittka; Henrik Sattler; Sebastian Zenker
| Year of publication: |
2012
|
|---|---|
| Authors: | Schnittka, Oliver ; Sattler, Henrik ; Zenker, Sebastian |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 3, p. 265-274
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Verbrauchereinstellung | Consumer attitudes | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009613718