"I'll stand by you" : understanding customers' moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct
Soojin Kim and Arunima Krishna
| Year of publication: |
2022
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|---|---|
| Authors: | Kim, Soojin ; Krishna, Arunima |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 7, p. 745-767
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| Subject: | Brand identity fusion | brand immunity | brand transgression | buycott intention | moral decoupling | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Firmenimage | Corporate reputation | Unternehmensethik | Business ethics | Persönlichkeitspsychologie | Personality psychology | Verbrauchereinstellung | Consumer attitudes | Beziehungsmarketing | Relationship marketing | Ethik | Ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2021.1937281 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013493041