Advanced introduction to consumer behavior analysis
Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK)
| Alternative title: | Consumer behavior analysis |
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| Year of publication: |
[2017]
|
| Authors: | Foxall, Gordon R. |
| Publisher: |
Cheltenham, UK : Edward Elgar Publishing |
| Subject: | Konsumentenverhalten | Consumer behaviour | Neuromarketing | Marketingforschung | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xi, 139 Seiten Illustrationen 23 cm |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index What consumer behavior analysis is -- Consumer choice in behavioral perspective -- Interpretations of consumer choice -- Consumer brand choice -- Matching: choice as behavior -- Maximizing: the import of pattern of reinforcement -- The temporal dimension. |
| ISBN: | 1-78471-692-8 ; 978-1-78471-692-9 ; 978-1-78471-693-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011649391