Advances in segmentation and targeting - New data combinations for precision segmentation are key to effective targeting
| Year of publication: |
1998
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|---|---|
| Authors: | Patron, Mark |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 33.1998, 7, p. 35-37
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