Advancing customer diversity, equity, and inclusion : measurement, stakeholder influence, and the role of marketing
Young Woong Park, Glenn B. Voss, Zannie Giraud Voss
| Year of publication: |
2023
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|---|---|
| Authors: | Park, Young Woong ; Voss, Glenn B. ; Voss, Zannie Giraud |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 1, p. 174-197
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| Subject: | Customer diversity | Equity and inclusion | Income inequality | Nonprofit marketing | Racial inequality | Social responsibility | Stakeholder theory | Stakeholder | Diversity Management | Diversity management | Einkommensverteilung | Income distribution | Soziale Ungleichheit | Social inequality | Marketingmanagement | Marketing management | Soziale Integration | Social integration | Messung | Measurement | Nonprofit-Marketing | Marketing | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00883-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013493170