Advertised Reference Price Effects on Consumer Price Estimates, Value Perception, and Search Intention
| Year of publication: |
2000
|
|---|---|
| Authors: | Alford, Bruce L. ; Engelland, Brian T. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 48.2000, 2, p. 93-100
|
| Publisher: |
Elsevier |