Advertising 2.0 : social media marketing in a Web 2.0 world
Tracy L. Tuten
| Year of publication: |
2008 ; 1. publ.
|
|---|---|
| Authors: | Tuten, Tracy L. |
| Publisher: |
Westport, Conn. [u.a.] : Praeger |
| Subject: | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | World Wide Web 2.0 | Social Media | Marketing | Werbung | Kundenbindung | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 202 S graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. [187]-198) and index Advertising online : engaging consumers with Web 2.0 -- Socialcentricity and the emergence of social-media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the "vlobalization" of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising succes |
| ISBN: | 0-313-35296-8 ; 978-0-313-35296-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003685381