Advertising and promotion : an integrated marketing communications perspective
Year of publication: |
2015 ; 10. ed.,
|
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Authors: | Belch, George Eugene ; Belch, George E. ; Belch, Michael A. |
Publisher: |
New York, NY : McGraw-Hill/Irwin |
Subject: | Werbung | Advertising | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [gbv.de] |
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Communication strategy and Romanian brands' dynamics between 2012 and 2013
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Parental and teenage child influences in family decision making
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Parental and teenage child influences in family decision making
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Advertising and promotion : an integrated marketing communications perspective
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