Advertising and promotion : communicating brands
Chris Hackley
| Year of publication: |
2005
|
|---|---|
| Authors: | Hackley, Christopher E. |
| Publisher: |
London : SAGE |
| Subject: | Advertising | Social aspects | Sales promotion | Brand name products | Werbung |
| Extent: | 264 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7619-4153-3 ; 0-7619-4154-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004803200