Advertising as a Signaling Device : Simulated Maximum Likelihood Estimation of a Multiple Random Effects Count Data Model

The paper empirically studies whether pharmaceutical firms use advertising as a signal for high quality drugs. A multiple random effects count data hurdle model is specified and a simulated maximum likelihood estimation approach is developed and utilized in the empirical analysis

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Year of publication:	2009
Authors:	Hellström, Jörgen ; Rudholm, Nicklas
Publisher:	[S.l.] : SSRN
Subject:	Theorie \| Theory \| Werbung \| Advertising \| Signalling \| Produktqualität \| Product quality \| Maximum-Likelihood-Schätzung \| Maximum likelihood estimation \| Schweden \| Sweden \| Pharmaindustrie \| Pharmaceutical industry
Description of contents:	Abstract [papers.ssrn.com]

Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Economics Letters, Vol. 101, 2008 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 28, 2008 erstellt Volltext nicht verfügbar
Classification:	L15 - Information and Product Quality; Standardization and Compatibility ; L21 - Business Objectives of the Firm
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014206723