Advertising, Brand Image, and Brand Choice in a Niche Market in Vietnam
Year of publication: |
2015
|
---|---|
Authors: | Speece, Mark |
Other Persons: | Hoang, Thi Phuong Thao (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Markenimage | Brand image | Vietnam | Viet Nam | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenartikel | Brand | Nischenstrategie | Niche marketing strategy | Werbung | Advertising | Markenführung | Brand management |
Extent: | 1 Online-Ressource (6 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Media Asia 26(1): 33-38 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1999 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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