Advertising effectiveness in contemporary markets
Year of publication: |
2007
|
---|---|
Authors: | Tellis, Gerard J. |
Published in: |
The Sage handbook of advertising. - Los Angeles : Sage Publications, ISBN 1-4129-1886-3. - 2007, p. 264-280
|
Subject: | Werbewirkung | Advertising effects | Marktforschung | Market research |
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