Advertising in English in Nonnative English-Speaking Markets: The Effect of Language and Self-Referencing in Advertising in Romania on Ad Attitudes
| Year of publication: |
2010
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|---|---|
| Authors: | Micu, Camelia ; Coulter, Robin |
| Published in: |
Journal of East-West business. - Philadelphia, Pa : Routledge, Taylor & Francis Group, ISSN 1066-9868, ZDB-ID 1280549x. - Vol. 16.2010, 1, p. 67-85
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