Advertising in the aging society : understanding representations, practitioners, and consumers in Japan
Michael Prieler (Hallym University, South Korea) and Florian Kohlbacher (International Business School Suzhou (IBSS), Xi'an Jiaotong-Liverpool University (XJTLO), PR China)
| Year of publication: |
2016
|
|---|---|
| Authors: | Prieler, Michael ; Kohlbacher, Florian |
| Publisher: |
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan |
| Subject: | Werbung | Advertising | Kunden | Customers | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Japan | Werbesendung | Fernsehsendung | Zielgruppe | Älterer Mensch | Bevölkerungsentwicklung |
| Description of contents: | Table of Contents [gbv.de] |
Erscheint auch als (Online-Ausgabe):
Prieler, Michael. Advertising in the Aging Society. - London : Palgrave Macmillan, 2016. - Online-Ressource (XXIII, 155 p, online resource)
Persistent link: https://www.econbiz.de/10011419620