ADVERTISING RESEARCH - What happens at x3O fast-forward? Can fast-forwarded ads affect brand perceptions? Sounds unlikely, but the answer's yes -- And cognitive theory supports the findings.
| Year of publication: |
2006
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|---|---|
| Authors: | Goode, Alastair |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 41.2006, 1, p. 46-48
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