TELEVISION SPONSORSHIP - Empathy with viewer and show is key to sponsorship - TV sponsorship works best by aligning the brand with the programme viewing experience.
| Year of publication: |
2008
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|---|---|
| Authors: | Goode, Alastair |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2008, p. 53-55
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