Advertising spending levels and promotion policies : profit potential for the application of management science
Frank M. Bass
| Year of publication: |
1979
|
|---|---|
| Authors: | Bass, Frank M. |
| Publisher: |
West Lafayette/Ind. |
| Subject: | Werbungsbetrieb |
| Extent: | 22 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Delivered as the Albert Wesley Frey Lecture at the Univ. of Pittsburgh on 4.4.1979 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001879241