Advertising spending, mood and level of product information on quality perception
Year of publication: |
April 2017
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Authors: | Koetz, Clara ; Santos, Cristiane Pizzutti dos ; Cliquet, Gérard |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 38.2017, 3, p. 314-325
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Subject: | Werbung | Advertising | Ausgaben | Expenditure | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Produktqualität | Product quality | Asymmetrische Information | Asymmetric information | Experiment |
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