Nostalgia in on-line brand communities
Year of publication: |
2016
|
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Authors: | Koetz, Clara ; Tankersley, John Daniel |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 37.2016, 3, p. 22-29
|
Subject: | Nostalgia | Social media | Brand community | Netnography | On-line consumer community | Subculture of consumption | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Gemeinschaft | Community |
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