Advertising spending patterns and competitor impact
Year of publication: |
2019
|
---|---|
Authors: | Gijsenberg, Maarten J. ; Nijs, Vincent R. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 2, p. 232-250
|
Subject: | Advertising | Patterns | Competition | Effectiveness | Werbung | Wettbewerb | Werbewirkung | Advertising effects |
-
Kozielski, Robert, (2020)
-
Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations
Souza, Jackson de, (2020)
-
Targeted advertising on competing platforms
Gong, Qiang, (2019)
- More ...
-
Understanding the Role of Adstock in Advertising Decisions
Gijsenberg, Maarten J., (2012)
-
Understanding the Timing and Magnitude of Advertising Spending Patterns
Gijsenberg, Maarten J., (2012)
-
Understanding the Timing and Magnitude of Advertising Spending Patterns
Gijsenberg, Maarten J., (2012)
- More ...