Advertorials versus klassische Printwerbung : eine Wirkungsanalyse
Florian Dorner ; mit einem Geleitwort von Univ.-Prof. Dr. Thomas Foscht
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Dorner, Florian |
| Other Persons: | Foscht, Thomas (foreword) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Werbung | Advertising | Advertorial | Printwerbung | Werbewirkungsanalyse | Kommunikationsstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [springer.com] |
| Extent: | XVII, 280 Seiten Illustrationen 21 cm x 14.8 cm, 390 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dissertation, Karl-Franzens-Universität Graz, 2015 |
| Notes: | 201608 |
| ISBN: | 3-658-15088-2 ; 978-3-658-15088-4 ; 978-3-658-15089-1 |
| Other identifiers: | 10.1007/978-3-658-15089-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011533133