Aesthetic design of e-commerce web pages : webpage complexity, order and preference
Liqiong Deng; Marshall Scott Poole
| Year of publication: |
2012
|
|---|---|
| Authors: | Deng, Liqiong ; Poole, Marshall Scott |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 420-440
|
| Subject: | Webpage aesthetics | Complexity | Order | Preference | Utilitarian | Experiential shopping | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Präferenztheorie | Theory of preferences | Website | Produktgestaltung | Product design |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009730178