The determinants and impacts of aesthetics in users' first interaction with websites
Year of publication: |
2016
|
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Authors: | Jiang, Zhenhui ; Wang, Weiquan ; Tan, Bernard C. Y. ; Yu, Jie |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 33.2016, 1, p. 229-259
|
Subject: | corporate image | design complexity | design unity | website aesthetics | web design | website intensity | website interactivity | Website | Ästhetik | Aesthetics | Online-Marketing | Internet marketing | Produktgestaltung | Product design | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Interaktive Medien | Interactive media | Benutzerfreundlichkeit | Usability | Online-Handel | Online retailing | Benutzerschnittstelle | User interface | Electronic Commerce | E-commerce |
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