Usability, interactivity, website personality and consumers' responses : a case of internet service provider
Yosra Akrimi
| Year of publication: |
2016
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|---|---|
| Authors: | Akrimi, Yosra |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 7.2016, 3, p. 204-228
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| Subject: | website usability | website interactivity | website personality traits | playfulness | satisfaction | electronic word of mouth intention | Website | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Benutzerfreundlichkeit | Usability | Persönlichkeitspsychologie | Personality psychology | Online-Handel | Online retailing | Internet | Beziehungsmarketing | Relationship marketing | Digitale Dienste | Web-based service | Benutzerschnittstelle | User interface | Interaktive Medien | Interactive media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011648266