Aesthetic responses to prototypicality and uniqueness of product design
Steven J. Stanton, Janell D. Townsend, Wooseong Kang
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Stanton, Steven J. ; Townsend, Janell D. ; Kang, Wooseong |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 2, p. 235-246
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| Subject: | Prototypicality | Product design | Product form | Aesthetic response | Automotive industry | Produktgestaltung | Kfz-Industrie | Ästhetik | Aesthetics | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-015-9368-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486477