Affinities between multi-agent systems and service-dominant logic: Interactionist implications for business marketing practice
| Year of publication: |
2011
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|---|---|
| Authors: | Purvis, Martin K. ; Long, Andrew L.S. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 2, p. 248-255
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