Affordable innovation rejection attitudes : conceptualisation, scale development, and validation
Year of publication: |
2022
|
---|---|
Authors: | Schaarschmidt, Mario ; Walsh, Gianfranco ; Hietschold, Nadine ; Segelitz-Karsten, Ariane |
Published in: |
International journal of innovation management : IJIM. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 2027717-9. - Vol. 26.2022, 6, Art.-No. 2250046, p. 1-32
|
Subject: | Affordable innovation | BoP innovation | constrained innovation | decision-making bias | frugal innovation | scale development | Innovation | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
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