After-sales service competition in a supply chain : does uncertainty affect the conflict between profit maximization and customer satisfaction?
Year of publication: |
2013
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Authors: | Kurata, Hisashi ; Nam, Seong-hyun |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 144.2013, 1, p. 268-280
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Subject: | After-sales service | Uncertainty | Supply chain management | Game theory | Marketing–operations interface | Lieferkette | Supply chain | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service | Spieltheorie | Risiko | Risk |
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