Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
| Year of publication: |
2007
|
|---|---|
| Authors: | Drolet, Aimee ; Williams, Patti ; Lau-Gesk, Loraine |
| Published in: |
Marketing Letters. - Springer. - Vol. 18.2007, 4, p. 211-221
|
| Publisher: |
Springer |
| Subject: | Aging | Advertising |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005716557