Agent-based simulation of consumer purchase decision-making and the decoy effect
Tao Zhang, David Zhang
| Year of publication: |
2007
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|---|---|
| Authors: | Zhang, Tao ; Zhang, David |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 8, p. 912-922
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| Subject: | Kaufentscheidung | Purchase decision | Agentenbasierte Modellierung | Agent-based modeling | Entscheidung unter Unsicherheit | Decision under uncertainty | Marketingtheorie | Marketing theory | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003499911