Agile logic for SaaS implementation : capitalizing on marketing automation software in a start-up
Joel Mero, Miira Leinonen, Hannu Makkonen, Heikki Karjaluoto
| Year of publication: |
2022
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|---|---|
| Authors: | Mero, Joel ; Leinonen, Miira ; Makkonen, Hannu ; Karjaluoto, Heikki |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 145.2022, p. 583-594
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| Subject: | Agile methodologies | Cloud computing | Marketing automation | SME | Software-as-a-service | Technology adoption | Cloud Computing | KMU | Automatisierung | Automation | Software | Softwareentwicklung | Software development | Unternehmensgründung | Business start-up | Innovationsakzeptanz | Innovation adoption | Informationstechnik | Information technology | Softwareindustrie | Software industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.03.026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013197930