AI-based chatbots in customer service and their effects on user compliance
Year of publication: |
2021
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---|---|
Authors: | Adam, Martin ; Wessel, Michael ; Benlian, Alexander |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 31.2021, 2, p. 427-445
|
Subject: | Artificial intelligence | Chatbot | Anthropomorphism | Social presence | Compliance | Customer service | Künstliche Intelligenz | Kundenservice | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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