Estimating the impact of "humanizing" customer service chatbots
Scott Schanke, Gordon Burtch, Gautam Ray
| Year of publication: |
2021
|
|---|---|
| Authors: | Schanke, Scott ; Burtch, Gordon ; Ray, Gautham |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 32.2021, 3, p. 736-751
|
| Subject: | chatbot | artificial intelligence | intelligence augmentation | human-computer interaction | field experiment | customer service | anthropomorphism | Künstliche Intelligenz | Artificial intelligence | Kundenservice | Customer service | Feldforschung | Field research | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2021.1015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012669738