Alcohol and Nutrition Issues - The Impact of Health Claims on Consumer Search and Product Evaluation Outcomes: Results from FDA Experimental Data
| Year of publication: |
1999
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| Authors: | Roe, Brian ; Levy, Alan S. ; Derby, Brenda M. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 18.1999, 1, p. 89-105
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