The impact of health claims on consumer search and product evaluation outcomes : results from FDA experimental data
Brian Roe, Alan S. Levy, and Brenda M. Derby
| Year of publication: |
1999
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|---|---|
| Authors: | Roe, Brian ; Levy, Alan S. ; Derby, Brenda M. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 18.1999, 1, p. 89-105
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| Subject: | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | In: Journal of public policy & marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001434074