Alexa, what's on my shopping list? : transforming customer experience with digital voice assistants
Year of publication: |
2022
|
---|---|
Authors: | Aw, Eugene Cheng-Xi ; Tan, Garry Wei-Han ; Cham, Tat Huei ; Raman, Ramakrishnan ; Ooi, Keng-Boon |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 180.2022, p. 1-13
|
Subject: | Artificial intelligence | PLS-SEM | Customer experience | Digital voice assistant | Parasocial interactions | Smart-shopping perception | Künstliche Intelligenz | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing |
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