Algorithms propagate gender bias in the marketplace : with consumers' cooperation
Shelly Rathee, Sachin Banker, Arul Mishra, Himanshu Mishra
| Year of publication: |
2023
|
|---|---|
| Authors: | Rathee, Shelly ; Banker, Sachin ; Mishra, Arul ; Mishra, Himanshu |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 33.2023, 4, p. 621-631
|
| Subject: | customer segmentation | digital advertising | gender bias | natural language processing | word embedding | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Geschlechterdiskriminierung | Gender discrimination | Werbewirkung | Advertising effects | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1351 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014370526