Aligning for advantage : competitive strategies for the political and social arenas
Thomas C. Lawton, Jonathan P. Doh and Tazeeb Rajwani
| Year of publication: |
2014 ; 1. ed.
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|---|---|
| Authors: | Lawton, Thomas C. ; Doh, Jonathan P. ; Rajwani, Tazeeb |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Wettbewerbsstrategie | Competitive strategy |
| Description of contents: |
This title argues that to build and sustain business success, companies must synchronise competitive strategies with extant strategies for social engagement and political and regulatory activism
Table of Contents [gbv.de]
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| Extent: | XVII, 237 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-19-960474-6 ; 0-19-960475-4 ; 978-0-19-960474-6 ; 978-0-19-960475-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010337130