Altruistic punishment : a consumer response to service failure
Year of publication: |
2017
|
---|---|
Authors: | Silva, Renata Gonçalves Santos ; Broilo, Patricia Liebesny ; Espartel, Lélis Balestrin ; Basso, Kenny |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 4, p. 421-435
|
Subject: | Kundenservice | Customer service | Konfliktregelung | Dispute settlement | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology |
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