Ambicultural sensitivity and relational embeddedness in fostering B2B relationship
Harriman Samuel Saragih
| Year of publication: |
2024
|
|---|---|
| Authors: | Saragih, Harriman Samuel |
| Subject: | Ambicultural sensitivity | Business-to-business marketing | International business | Multicultural | Relational embeddedness | Relationship marketing | B-to-B-Marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Unternehmensnetzwerk | Business network | Internationales Marketing | International marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-09-2023-0499 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095034