Ambidexterity as a key factor in banks' performance : a marketing approach
Diego Monferrer Tirado, Miguel Ángel Moliner Tena, and Marta Estrada Guillén
| Year of publication: |
2019
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|---|---|
| Authors: | Monferrer Tirado, Diego ; Moliner Tena, Miguel Ángel ; Guillén, Marta Estrada |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 27.2019, 2, p. 227-250
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| Subject: | Organisationale Ambidextrie | Ambidextrous organization | Finanzkrise | Financial crisis | Glaubwürdigkeit | Credibility | Unternehmenserfolg | Firm performance | Bank | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2019.1577685 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012181618