Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies
Elizabeth Crosby, Kim McKeage, Terri L. Rittenburg, Natalie R. Adkins
| Year of publication: |
2023
|
|---|---|
| Authors: | Crosby, Elizabeth ; McKeage, Kim ; Rittenburg, Terri L. ; Adkins, Natalie Ross |
| Subject: | collaging | depth interviews | LGBTQIA+ | marginalised consumers | qualitative methods | trauma-informed approach | Zaltman metaphor elicitation technique | Qualitative Methode | Qualitative method | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method | Befragung | Interview | Marketing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853221139576 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014246993