Living in a gender-binary world : implications for a revised model of consumer vulnerability
Kim McKeage, Elizabeth Crosby, and Terri Rittenburg
| Year of publication: |
March 2018
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| Authors: | McKeage, Kim ; Crosby, Elizabeth ; Rittenburg, Terri |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 38.2018, 1, p. 73-90
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| Subject: | Consumer vulnerability | gender | macromarketing | gender discrimination | marketing and society | identity | retailing | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Frauen | Women | Geschlechterdiskriminierung | Gender discrimination | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146717723963 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011922751