AMPS : predicting popularity of short-form videos using multi-modal attention mechanisms in social media marketing environments
Minhwa Cho, Dahye Jeong, Eunil Park
| Year of publication: |
2024
|
|---|---|
| Authors: | Cho, Minhwa ; Jeong, Dahye ; Park, Eunil |
| Subject: | Attention mechanism | Deep learning | Multi-modal | Popularity prediction | Short-form content | Social media | Social Web | Social web | Online-Marketing | Internet marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103778 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095112