An agent-based diffusion model with consumer and brand agents
| Year of publication: |
2010
|
|---|---|
| Authors: | Schramm, Mary E. ; Trainor, Kevin J. ; Shanker, Murali ; Hu, Michael Y. |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 50.2010, 1, p. 234-243
|