An agile marketing capability maturity framework

Ludovica Moi, Francesca Cabiddu

Year of publication:	2021
Authors:	Moi, Ludovica ; Cabiddu, Francesca
Published in:	Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 86.2021, p. 1-11
Subject:	Agile marketing capability \| Marketing capabilities \| Maturity framework \| MICE \| Multiple-case study \| Marketing \| Dynamische Kompetenzen \| Dynamic capabilities \| Unternehmenserfolg \| Firm performance \| Wettbewerbsvorteil \| Competitive advantage \| Capability-Ansatz \| Capability approach

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