An ambidextrous approach to practice-based innovation for social product development : lessons from a Dutch company
Year of publication: |
2022
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Authors: | Annosi, Maria Carmela ; Marzi, Giacomo ; Ciampi, Francesco ; Rialti, Riccardo |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 69.2022, 2, p. 376-387
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Subject: | Customer relationship management | decision making | entrepreneurship | knowledge management | new product development (NPD) | organizational aspects | research and development management | Wissensmanagement | Knowledge management | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing |
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